Post by account_disabled on Mar 11, 2024 8:36:45 GMT
UMANia is one of the most important events in Italy on the applications of artificial intelligence in marketing and communication. Let's retrace the speech I prepared with Alberto Maestri dedicated to Conversational AI and the Brand Experience of the future. Alessio Pomaro Alessio Pomaro 13 Apr 2022 •7 min read UMANia 2022: how to design the Brand Experience of the future UMANia 2022: how to design the Brand Experience of the future On 6, 7 and 8 April, UMANia was held , one of the most important events at national level on the applications of Artificial Intelligence in Marketing and Corporate Communication, organized by IULM AI Lab .
Together with Alberto Maestri , we talked about Brand India Mobile Number Data Experience, conversational AI, and... the future! The full video of the speech at UMANia - Alessio Pomaro and Alberto Maestri Brands and new touchpoints The first question we need to ask ourselves is " what is a brand? ". Why.. the risk, when talking about the future, is taking the past for granted. And with this chaos of content and information the past is not always memorable. So getting back to solid foundations is very important! To remind us what a brand is, we involved the good Seth Godin , who in his blog reminds us that the brand is a set of expectations, memories, stories, relationships, which impacts the person's decisions when choosing a product or service .
When these conditions do not occur, we cannot speak 100% about the brand. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. If the consumer (whether it's a business, a buyer, a voter or a donor) doesn't pay a premium, make a selection or spread the word, then no brand value exists for that consumer. - Seth Godin - Having said this, the next development is obviously that of " brand voice ", which represents the expression of the brand.
Together with Alberto Maestri , we talked about Brand India Mobile Number Data Experience, conversational AI, and... the future! The full video of the speech at UMANia - Alessio Pomaro and Alberto Maestri Brands and new touchpoints The first question we need to ask ourselves is " what is a brand? ". Why.. the risk, when talking about the future, is taking the past for granted. And with this chaos of content and information the past is not always memorable. So getting back to solid foundations is very important! To remind us what a brand is, we involved the good Seth Godin , who in his blog reminds us that the brand is a set of expectations, memories, stories, relationships, which impacts the person's decisions when choosing a product or service .
When these conditions do not occur, we cannot speak 100% about the brand. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. If the consumer (whether it's a business, a buyer, a voter or a donor) doesn't pay a premium, make a selection or spread the word, then no brand value exists for that consumer. - Seth Godin - Having said this, the next development is obviously that of " brand voice ", which represents the expression of the brand.
