Post by account_disabled on Mar 14, 2024 6:47:48 GMT
We see many advertising campaigns around, but which are the most influential? Which fashion testimonials do they focus on and why? Let's try to answer these questions thanks to the study carried out by Blogmeter. Top Social Celebrities is the Blogmeter survey dedicated to the testimonials of the most influential brands and advertising campaigns on social media. In particular, Blogmeter, taking into consideration 14 fashion testimonials of clothing and accessories advertising campaigns active in Italy from 1 January to 15 March 2016, analyzed their online word of mouth, while at the same time measuring the performances obtained from their official social profiles in terms of fans /follower base, and interactions.
The ranking of fashion testimonials who have received the Find Your Phone Number most attention online opens with Belen Rodriguez, testimonial of two fashion brands: Jadea, an underwear brand, and Guess for her Marciano line. Following in second place is the singer Fedez, face of Sisley since last year, who continues to gain acclaim on the web thanks to the NoGodz collection, the streetwear line designed by the Milanese rapper himself. Vanessa Incontrada completes the podium, chosen for the second year in a row by Zalando. As regards the brand-testimonial association, Belen once again triumphs with 24,700 mentions for Guess and 11,400 for Jadea, while in third position we find Vittorio Brumotti, correspondent for ''Striscia la notizia'' for Lotto Sport.
In terms of Sentiment, during this edition no obvious negativities emerged in relation to the fashion testimonials analysed: a result that demonstrates how careful the choice of testimonials by the brands was. Blogmeter has compiled a Top 3 of the most popular characters on social media in association with the brands that each of them represents: the winner is Michelle Hunziker, testimonial of Morellato's #istantidigioia campaign. The Swiss showgirl is appreciated by the people of the web for her beauty and refinement, but also for her contagious smile. Her second most loved character is Penelope Cruz for her sweet interpretation of “Tu si 'na cosa grande” in the Carpisa commercial.
The ranking of fashion testimonials who have received the Find Your Phone Number most attention online opens with Belen Rodriguez, testimonial of two fashion brands: Jadea, an underwear brand, and Guess for her Marciano line. Following in second place is the singer Fedez, face of Sisley since last year, who continues to gain acclaim on the web thanks to the NoGodz collection, the streetwear line designed by the Milanese rapper himself. Vanessa Incontrada completes the podium, chosen for the second year in a row by Zalando. As regards the brand-testimonial association, Belen once again triumphs with 24,700 mentions for Guess and 11,400 for Jadea, while in third position we find Vittorio Brumotti, correspondent for ''Striscia la notizia'' for Lotto Sport.
In terms of Sentiment, during this edition no obvious negativities emerged in relation to the fashion testimonials analysed: a result that demonstrates how careful the choice of testimonials by the brands was. Blogmeter has compiled a Top 3 of the most popular characters on social media in association with the brands that each of them represents: the winner is Michelle Hunziker, testimonial of Morellato's #istantidigioia campaign. The Swiss showgirl is appreciated by the people of the web for her beauty and refinement, but also for her contagious smile. Her second most loved character is Penelope Cruz for her sweet interpretation of “Tu si 'na cosa grande” in the Carpisa commercial.
